This Blog MARKETING post is a part of “2 Weeks To Launch Your Blog“.

Press releases

Try and look for anything news-worthy about your blog… and draft a press release around it.

The aim of your release is to get reporters interested in doing a follow up story - so you need a ‘hook’ and an ‘angle’.

Learn about writing press releases from excellent online resources like B.L.Ochman’s www.WhatsNextBlog.com and Paul Hartunian’s site www.PaulHartunian.com.

And when you’re done, distribute your press release to sites like PR Web which not only give you publicity but also a high PR inbound link to your blog from a link which you include in the release.

Viral Giveaways

Once you have written some blog posts and have enough original content on hand, you can compile it into a short ebook or report.

So do it - and this will give you another traffic driving vehicle. Create a PDF document with your blog content. Sprinkle it with links pointing back to your blog.

Then give it away to everyone. List it on all free ebook directories you can find. Offer redistribution rights to others in your niche, so they can spread it around.

You might even put a price tag on it to heighten the perceived value. If the quality of your content is high, the ebook could get distributed virally, driving traffic back to your blog.