This Blog MARKETING post is a part of “2 Weeks To Launch Your Blog“.

Email your house list

The best way to get a quick burst of traffic to your blog is to send out a short mailing to your in-house list.

This is the best kind of traffic - targeted, trusting, ready to buy or take action.

Working with mailing lists, building trusting relationships and marketing to subscribers is a skill that takes time and experience to acquire and master. But at the very least, sending them a short note to call them back to your blog where you post content valuable to them is a good use of your mailing list - and in time, this alone could be very profitable.

Publish an Email Newsletter

Take the concept of mailing your in-house list a step further by publishing an email newsletter (or ezine).

Instead of just inviting them back to your blog, you could send them valuable content on a periodic schedule, by email.

Publish your ezine on a weekly basis. Include summaries of your blog posts, and useful links you find on forums you visit.

Then, invite readers back to your blog, and your streams of income will kick in - and it all happens via email.

Google Adwords

Google Adwords traffic (and other PPC services) is quick, targeted and guaranteed. It is also expensive.

Only after you’ve tested and tweaked the profit generating parts of your blog process should you invest cash into driving more traffic to your site.

Set up your Google Adwords account. Study all you can about running PPC campaigns.

Run your ads after picking your best keywords for the campaign. Start small. Test and track EVERYTHING.

Cut your losses and let your winners ride. By carefully optimizing the process, one change at a time, you will soon have a profitable, sustainable Adwords campaign that earns you more income than you spend on advertising.