This Blog MARKETING post is a part of “2 Weeks To Launch Your Blog“.

Using RSS button and email opt in form

By prominently displaying the RSS subscription button PLUS an email opt-in form, you can give your blog readers the twin options of subscribing to future updates via RSS or email.

This serves as a reminder to visit your blog every time you add a new post, and could boost your blog traffic and readership significantly over time.

Blogroll

You (or someone you train) should contact bloggers in your niche who are highly reputed, have busy or high ranked blogs and contain high quality content.

Negotiate an exchange of links by way of including each other on your Blogroll list, which will be mutually beneficial.

It may take some going back and forth, even getting on the phone or writing a letter - but if it works, this could boost your blog’s ranking on search engines higher than most other marketing tasks you will do.

When setting up such linking arrangements, try and get the other blogger to include your choice of keyword as the anchor text of your Blogroll listing, so you get more value from the link.

Strive for a target of 5 quality links per week, and within a year, you could have around 250 links back to your blog - which will go a long way in making your blog an AUTHORITY site in your niche.