Most marketers, even intermediate to advanced ones, have business myopia.

There’s a debate raging over scarcity tactics in selling.

It’s about a high profile launch that sold out 2,000 copies within minutes.

People wonder WHY such a popular seller would limit numbers.

Here’s a scenario (one of many, no doubt) to ponder…

Everyone gets on a prospect list early in the campaign.

Prospects get a sequence of free content that pre-sells them - on the expert.

Momentum builds up to the launch, with clear notices of limited seats.

On launch day… BAM! It sells out FAST.

ALL prospects - and many who are NOT YET prospects - hear about this.

They all go: “Hmm… Must be something GREAT in it to sell out so fast. What?”

They’ll seek answers the next time this expert’s launch comes around.

They’ll become prospects - again.

But those who are already prospects may learn sooner.

A few days, weeks or months later, a ‘limited’ re-launch could happen.

It would be offered exclusively to prospects who are on the list.

This would fill up any slots left open due to cancellations.

And when this course/program ends, another one follows…

To an audience PRIMED AND READY to expect scarcity - and geared to ACT.

Less ’selling’ required.  More ‘frenzy’.  Greater ‘buzz’.

Sweet!

Wouldn’t you like that for your business?

In the long term, the ‘lost sales’ would be compensated adequately - and more.