In a nice blog post recently, Seth Godin wrote about ‘The Scarcity Shortage’ and said:

So what’s scarce now? Respect. Honesty. Good judgment. Long-term relationships that lead to trust. None of these things guarantee loyalty in the face of cut-rate competition, though. So to that list I’ll add this: an insanely low-cost structure based on outsourcing everything except your company’s insight into what your customers really want to buy.

If I had drafted out my new ‘Dr.Mani-FESTO‘ document after reading this post, it would have almost seemed as if I re-worded Seth’s thoughts - but as it happens, I read the blog post only 3 days AFTER - and was startled at the congruence.

I managed to FIND more scarcity to offer the people I care most about!

Isn’t that a paradox?

See what I mean - get yourself a copy of the Dr.Mani-FESTO - click here