Poor Man’s Product Launch Formula - It’s FREE

For weeks I’ve been teasing you and my other readers with
notes about Product Launch Formula, snippets from videos
Jeff Walker has been releasing, and encouragement to just
study the process for a Master’s level training on how to
launch a product.

But that’s NOT enough.

So I’m stretching myself for you - and am going to create a
short (or rather, long) article about product launches.

I’m calling it the ‘Poor Man’s PLF’ - and it’s FREE.

If you like it, I want you to do 2 things in return.

#1 - Leave a comment here telling me what exactly you
liked about it.

#2 - Read the next post to this one and click on
the links to a few of my Squidoo lenses - and then
rate them by clicking on the picture of a row of
stars near the top of the page.

Ok, so let’s get on with the

Poor Man’s Product Launch Formula

Executive Summary:

This is for the VERY busy marketer who has just a few
minutes to spare -

The quickest, easiest way to launch a product and
ramp up sales is to…

* identify what your audience wants badly
* create a fantastic product that fills that need
* tease them about its arrival - for a long time
* build a list of curious, eager & excited prospects
* ramp up excitement
* get partners to join in and promote for you
* craft killer copy - test & tweak it till it rocks
* provide ’social proof’
* launch with a bang

Got it?

Now, go away - and let the students with more time get
their teeth into the meat of this process!

How To Plan Your Product Launch

The BIGGEST mistake beginners make is to assume the product
launch process begins a few weeks (or months) before the
actual launch.

Truth is, it begins often YEARS earlier - because it involves
people and relationships first, and products/marketing only
later.

If you (or your business) has a brand, reputation and image
that breeds trust and respect, you’ll have infinitely more
success in a product launch than if you were going at it
from a standing start.

John Reese made a million dollar day possible because of
YEARS of trust and relationships building up to a climax
on that day.

Jeff Walker’s PLF 2.0 roll-out that you’re witnessing is the
product of associations and reputation developed over an
equally long and intense period.

So get started right now. Meet people who matter to your
success, who are ‘names’ in your niche. One way to do it
is network at a seminar. Like the Bali Rendezvous this
June, where 200 Internet marketers and infopreneurs will
rub shoulders and relax over drinks on the “Island of Gods”

Or if you cannot get out to live events, do the next best
thing and network like crazy ONLINE. Visit forums and
discussion groups, and hang out with the crowd. Share
opinions, ideas and extend help to members. Chat via
email, private messaging or Skype - or just pick up the
phone and talk with folks.

There is NO WAY to short-circuit this process. It takes
time to develop, foster and nurture relationships. And
these connections pay off richly when you have a product
launch to co-ordinate.

Now, on with the process itself.

Find What Your Market WANTS

Don’t guess. Don’t reinvent the wheel. Don’t try and
twist your buyers’ arms the way you want them to behave.

Just figure out what people desperately want, are already
buying, will willingly spend money on.

There are many ways to do it. I go into detail about the
process in my paid program, but here’s a quick outline of
some ideas:

* visit forums and see what topics are HOT, what problems
many people in the niche are facing

* look on marketplaces like eBay or Clickbank to see which
products are selling nicely

* study bookstores and magazine racks to see what type of
things most fascinate prospects in your niche

* ask people in your niche through a survey and analyze
their responses

Create a Product That FILLS This Need

Study your competition. See what other products and
services they offer prospects. Buy them if necessary, to
see what’s in them, how they are selling, what they do
after the sale… and analyze every bit of data you
gather.

Then, create your own product or service - with your
own unique twist - and make it BETTER. There are many
ways to do this.

* make it bigger or more complete or versatile
* make it cheaper or offer wider choice
* create it in multiple formats, languages, regions
* customize it for individuals or make it exclusive
* throw in bonuses, guarantees and mentoring

It isn’t always easy to create excellent products.
But the payoff happens when you approach partners to
help you promote them. Quality partners will NOT
promote shoddy or useless stuff. The ONLY way to
rope in enough partners and affiliates is to make
sure your product and sales process WORK.

Start Building EXCITEMENT

A successful launch needs to be fuelled by momentum.
So start building excitement as early as you can.

Anticipation for what’s in store is a powerful force
to harness as a marketer. And a blog is one of the
best vehicles online to start building buzz.

Post a few notes on your blog MONTHS before launch.

Hint at what’s in store. Use some hype and mystery,
but do it tastefully. Bait your curiosity hook. Be
secretive and ‘accidentally’ drop nuggets to keep
your audience eager and upbeat about what’s coming.

Get Interested Prospects To RAISE THEIR HANDS

A crucial part of the launch process is to get folks
interested in your product launch to identify
themselves - and give you a way to contact them
with more information about your launch.

It’s a principle called COMMITMENT - when you’ve
expressed an interest in something, it’s harder to
back down later when it comes closer to the time
to pull out your wallet and buy!

Keep The Buzz Going - And GROWING

As a product launch co-ordinator, you cannot let
the buzz die down or get softer. Each tid-bit that
you let out into the marketplace must be carefully
pre-planned and timed for maximum impact.

By judiciously tying in such news to current events,
or other stuff that’s already got your audience’s
mindshare, you can grow and expand your buzz to
fever-pitch… just before launch.

How to create buzz?

* Sneak peeks and case studies by folks who have
had early previews of what you’re creating

* Spy photos of the package and ads

* Snippets of video or audio related to the product

* Interviews with people involved

* Special reports, trial software, freebie samples

All of these will get people in your market niche
excited and talking. Markets are conversations.
Your role, as a marketer, is to START conversations -
not control them (or try to)

Find and Recruit PARTNERS

You don’t always have to do this. I’ve had very
successful and profitable launches with no partners
or just a few.

But if you can get some reliable partners on board,
and enthusiastically promoting your launch, it can
take your whole effort to a new level. Just look at
how Jeff Walker’s launch has me writing this LONG
2,000 word article as a part of the promotion of
Product Launch Formula 2.0

Best of all, it costs you NOTHING - until you’ve
made a sale. Free advertising… you’ve got to
LOVE it!

Now, the thing about recruiting partners is that it
is NOT easy… unless you have one MAGIC ingredient.

What’s that?

A product that sells - and an offer that puts cash
into your partners’ bank accounts, the more the BETTER.

If you launch a product that will bring your affiliates
$5 per referral, and your competitor can guarantee only
$2, then guess who is going to win the loyalty of more
affiliates?

Jeff’s Product Launch Formula 2.0 program will pay
affiliates almost ONE THOUSAND dollars per sale in
referral commissions. That means, if I can make ONE
sale from 1,000 referrals, it still averages $1 per
referral!

But partners won’t be swayed by cash bounties alone.
Many affiliates revel in the EXCITEMENT and DRAMA.

So turn your affiliate recruiting process into a
little CIRCUS. Make it an event. Add a contest.
Go further and run mini-contests for different
stages.

Publish a separate blog and mailing list for your
partners alone. Keep them updated on the progress
of your launch. Remember - excited and enthused
affiliates will bring in more sales.

Craft a Killer Sales Process

No matter what you’re selling, you’d better have a
sales process that converts a fair share of
prospects into buyers - or else you’ll drive
away partners and lose a ton of credibility.

Test and tweak your sales process using traffic you
generate from organic search results or that you
pay for (or do private pre-launch JVs). Find a
combination that works well and hits your target
numbers for conversion rate, revenue per visitor
and other important metrics affiliates will find
most relevant and that will help make their
decision to promote for you a no-brainer!

Provide SOCIAL PROOF

There are many ways to prove to a skeptic crowd
that you’re the real deal.

One way is to display testimonials from buyers
or testers.

Another is to publish case studies detailing
successful use of your product or service.

A nice idea is to invite prospective buyers to
leave comments on your blog, indicating how
they plan to use your product once you launch
it.

That not only gives them a chance to start
feeling OWNERSHIP of the product, but also tells
other visitors to the blog that there are so
many others considering buying it… a double
wallop of social proof!

Oh, and you can make it fun and exciting by throwing
in a contest where you offer one (or more) winners
a free copy of your product when it comes out!

LAUNCH DAY…

It may be big, busy and bustling.

Or it may be quiet, calm and satisfying.

I’ve done both styles - and much prefer the second.
But hey, Jeff Walker probably LOVES the first kind,
so to each his own!

On the big day, you get to revel in the results of
weeks of hard work. And while big cash influxes are
a reward, there are so many more intangibles that
give you great satisfaction and fulfillment.

That’s something you CANNOT experience just from
observing someone else’s launch… you NEED your
own.

So go out and get busy. I’ve given you an outline.
If you can afford to buy it, get Product Launch
Formula 2.0 when it comes out on March 27th.

If it’s right for you, order through my affiliate
link and you get my bonus - where I’ll help and
guide you through the steps to implementing Jeff’s
plan.

If you don’t have the cash to invest right now,
DO NOT WORRY. I’ve had 7 or 8 great launches
without ever having studied Product Launch Formula
methods.

Indeed, this entire article is written from my own
experience and learning BEFORE getting PLF!

And here’s another ‘Poor Man’s Tip’ - shell out
$12.50 and order a fantastic book (printed out on
paper, NOT the digital kind) called:

“INFLUENCE - The Psychology of Persuasion”

It’s written by a researcher named Robert Cialdini.

Get it and read it AT LEAST 3 times. Then, if you
want, come back and read this article - while
thinking about ways to use the powerful principles
Cialdini teaches.

But remember…

Reading Alone Won’t Fatten Your Bank Account!

You’ve got to take these lessons and act on them.
Go for it - and I wish you great success with your
own product launch in the near future.

That’s it, folks. The ‘Poor Man’s Product Launch
Formula’.

Did you like it?

If you did, I request you to do 2 things in return.

#1 - Leave a comment here telling me what exactly you
liked about it.

#2 - Read the next post to this one and click on
the links to a few of my Squidoo lenses - and then
rate them by clicking on the picture of a row of
stars near the top of the page.

Thank you - oh, and please tell a friend if you think this
post will help.

New here? Please pick up your three FREE gifts - click here. Hope you like them. And drop by often!

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