John Reese just released another blog related program called Traffic Jam, an extension of the infamous BlogRush.

And apart from the hype (“Here’s Why You Should Definitely Visit TrafficJam.com, Bookmark It, And Visit Often…”) and hoopla (already the blogosphere is buzzing - like here, here, here, here, here and here) there’s little known about what it is, what it could be, and what it will become.

• Will it be a research tool?
• Or a traffic driving widget?
• Or a speed-reader for relevant blogs?

Who knows - yet?

There’s supposed to be some cool technology driving it. From the Income.com blog:

“It uses some unique technology to analyze millions of blog post title impressions, average click-rates, session times, and more to come up with its live ‘ranking’ system.”

From early looks, it seems this will become another tool for the already popular, powerful and heavy-traffic blogs to get even more visitors to flock to them - but I’ll be delighted if the smaller blogs get leverage from being on it.