“The Absolute BEST Way For You To Make Money on the Internet…
Is Marketing To Other Internet Marketers!”
No.
John Reese is WRONG!
Right, you may now disagree, rant or rave about it - but it most definitely is NOT easy to make a living online selling stuff to other Internet marketers.
Profitable? Yes.
Potential is huge? Yes.
Scalable, expandable, massive in size? Yes.
But “easy”?
No way!
How can I say this?
Because 2007 was my WORST year selling to Internet marketers… since 1997, when I started doing it!
Look, it wasn’t really too bad - my business did grow by 20% in the year. But compared to the hot pace of THREE HUNDRED percent growth year on year for the last 7 or 8 years, this was terrible.
And strangest of all, I was doing almost everything ‘right’. I was working smarter. Optimizing most processes. Consolidating and integrating various things that were chaotic in the past.
And I was still doing the ‘core’ things right. Taking good care of customers. Respecting and protecting my clients. Focusing on only creating and promoting the highest quality products and services. Growing and nurturing my email list.
Yet, last year was S-L-O-W.
It’s getting HARDER to market to other Internet marketers.
If you’re going at this from a standing start, and expect it to be EASY… you’re in for a rude shock.
To call breaking into this niche ‘easy’ is a stretch of imagination, a flight of fantasy, a dream of wishful thinking.
With hard work, focus, knowledge, a slick and streamlined process and a modicum of luck, you can no doubt make good in this niche.
But there are other alternatives that may work better for you.
Here are some figures from ONE of my own niche businesses that have NOTHING to do with selling to Internet marketers, to compare and contrast against…
Jan 2006 - $120
Feb 2006 - $140
Mar 2006 - $130
Apr 2006 - $320
May 2006 - no
Jun 2006 - $40Jul 2006 - $40
Aug 2006 - $240
Sep 2006 - $160
Oct 2006 - $80
Nov 2006 - $120
Dec 2006 - noJan 2007 - $80
Feb 2007 - $160
Mar 2007 - $120
Apr 2007 - $40
May 2007 - $70
Jun 2007 - $110Jul 2007 - $80
Aug 2007 - $200
Sep 2007 - $40
Oct 2007 - no
Nov 2007 - $160
Dec 2007 - $80
See how constant this is?
Here’s an amazing fact about this one case study. I last modified the product and website - in 2004. Yes, four years back.
The site has good search engine ranking. It gets free traffic. I haven’t paid a cent on advertising or PPC traffic. I do not ‘market’ it in ANY way. Yet, this site has made sales CONSISTENTLY ever since it launched in 2002.
What if you had 20 sites like this one? Or fifty?
In contrast, I have OVER 50 info-products and memberships that target Internet marketers. All require constant, continuing and aggressive marketing to make sales.
Yes, the Internet marketing niche is a major share of my online business profits. But it MOST DEFINITELY is not the easiest bit to handle or grow.
Why bother making such a fuss about this issue?
Because many people are going to watch John Reese’s video and plunge into the Internet marketing niche, hoping to make massive fortunes - EASILY!
I want to wave the ‘caution flag’ at you before you stake everything on a headlong rush to sell stuff to Internet marketers.
Remember, this is a niche I know well and understand. A niche where I’ve established my beach-head and dug deep into my foxhole over a decade. A niche in which I already have a substantial presence and reputation.
And yet, 2007 grossly under-performed the past.
Personally, I can take a downturn in my online business for 5 more years and still be able to stick in there. My reserves are deep enough.
But are yours?
My ‘bad year’ came from 2 critical WRONG guesses… ones I backed with a lot of effort over the last 12 months.
Can YOU afford to have that happen - and still stay afloat?
If your goal is to go head to head with the best marketers, to pit your wits against bright minds, to prove your skills are better - and reap the rich rewards that winners in such a hyper-competitive marketplace are no doubt entitled to… come along and join the fun and games in the world of marketing to Internet marketers.
But if you aren’t quite cut out for such a rough-and-tumble environment, don’t throw all you’ve got into this niche. It is NOT easy. Have I said it enough times yet?
Yeah, right… I’m just scared of more ‘competition’! 
Nope. Not unless your name is ‘John Reese’ - and not even then, honestly.
I love going up against stiff competition. I love working against hopeless odds. I love taking risks and trying out new things.
And I love WINNING.
It’s why I play in the Internet marketing niche.
It’s why I picked pediatric heart surgery as my profession.
It’s why I enjoy whatever I do - and will keep doing it, as long as I can win.
If you too feel this way, then follow your heart and mind.
If you don’t, think critically about what you hear.
Test things out inexpensively, on a small scale.
Rely on YOUR results rather than the prediction of someone else - even a person as savvy and smart as John Reese.
And if you were patient and interested enough to listen to the end of this rather long lecture by John, you’d have seen that…
Hmm… then John Reese was actually RIGHT, wasn’t he?
Update: I posted another message explaining WHY I wrote this note. Make sure you read it too.
Loading ...
4 Comments Received
January 17th, 2008 @6:00 pm
Dr. Mani
You said it so well. The Internet Marketing niche is so tiny compared to the rest of the world, yet there’s a continuing wave of newbies being told it’s the sure way to profit.
Just a few minutes ago, I got a sincere request from a guy on my mailing list… anxious to get me on the phone to talk about his “break the code” product. I had to tell him that my list would shoot me for offering such hype.
Yet, when I look at twitter, read the blogs like yours that keep ME up to date, I never see anything from these guys.
They forget that most adults are good at something that they could teach others. With little work, they could become the recognized expert in a less crowded field.
We do it all the time with book, authors and our best seller blasts.
I see that you have links to Reese. I’m sure some will go watch it and buy his stuff.. then come up with a “get rich on the net” product.
But at least you warned them
Warren Whitlock
http://BestSellerAuthor.com/blog
January 18th, 2008 @4:02 am
Spoken like a true marketer, Mani.
You didn’t lose money last year because of how hard it really is. You lost money for 2 reasons…
1. You’re inflexible - or not as flexible as you think. It’s not a bad thing; it’s cultural actually.
2. The competition, towards which you so proudly beat your chest, is not just a handful of people vying with you over a limited number of gold coins. It’s a LOT, and I mean a REAL LOT of absolute know-nothing amateurs regurgitating all kinds of stupid shit by know-nothing professionals which has poisoned the well.
All the awkward, misfit, geeky wanna-be’s who have bought into the hype festival have spoiled the well for those with good knowledge and potential.
Therefore, one adaptation is to market to people who are caught in the middle - acknowledging their predicament and really taking them to heart rather than worsening it.
Seriously, who gives a f*ck about John Reese - as you know, some people are just trying to put food on their table, and others are just trying to keep their hearts beating. They don’t give a crap about our celebrity parades - they just want solutions.
Sam
January 18th, 2008 @4:54 am
Thanks, Warren, for sharing your thoughts.
Sam, I’ve never revealed everything I’m doing, and
have multiple sub-niches within the broader one of
‘Marketing to Internet marketers’… so I’m a lot more
flexible than I appear.
Incidentally, I didn’t ‘lose money’ - just grew slower
than in the past.
Good points, though. Celebrities seem overly concerned
about celebrity status - and bloggers appear no better
than Internet marketers in this respect, from my
observation of the behavior of some of the famous ones!
All success
Dr.Mani
Pingback & Trackback
Leave A Reply