I’m going to skew my results if I want to continue with this
experiment - but that’s ok. The numbers are enough to show
’statistical significance’ Wink

Yesterday, I asked for advice about launching a FREE ebook.

Later, I decided to run a test - and told one of my sub-lists
about it.

There were around 1,500 people on that list. I sent out this
note (yes, that’s all there was, really)

SUBJECT: [[Firstname]], Free?

Yes.

Free.

http://Linkhere

Smile

Dr.Mani

This cryptic note got a clickthrough rate of 20.2%

298 people visited the page.

Now, here’s the interesting bit.

Initially, the landing page looked like this.

Of 149 visitors who reached that page, only 86
downloaded the free ebook (that’s 57.7%)

I was watching this figure and had the idea of making
the landing page more simple and uncluttered to see
if it made a difference.

This is the modified version

Of the next 149 visitors, 103 of them went and
downloaded the ebook (that’s 68.12%)

In other words, with a simple, quick tweak that made
the page LESS cluttered, I increased response rate by
EIGHTEEN PERCENT over the earlier level!

There are lessons applicable from this to EVERY kind
of web page.  For more business optimization tips, get
this free report today.