Here’s one way to integrate your activities across various social media properties and networks, so that each leverages another and gets you incremental value from whatever you do in this space.
I use Twitter, Facebook, LinkedIn, StumbleUpon and blogging as my primary social networking activities at this moment - and here’s how I’ve set them up to work in concert.
On my blog…
I have the Twitter widget on the sidebar, a Feedburner icon (plus email sign up link) for visitors to subscribe, and will soon add the Facebook widget too. A visitor to my blog gets instant news about what I’m doing on FB and Twitter, while reading my longer blog posts… and if s/he likes it, can subscribe for more, through RSS feed or by email.
The blog is also distributed through Aweber, with email notifications along with short summaries sent out whenever I update the blog with new content (not every time, but once every 3 posts or so).
On Twitter…
My profile links back to my blog. Through my tweets, I often link back to posts and other events of interest on my site, forum or blog - and even point to FB, LinkedIn and other social media sites I frequent.
Because my Twitter widget is on the blog and on Facebook, the latest tweets are ’syndicated’ across them too.
On Facebook…
I have the Twitter widget enabled, which means my tweets are shown to my FB Friends. I post Notes about interesting blog posts, leading some FB Friends to my blog, Twitter or MySpace to read more about them.
I have also enabled my StumbleUpon account sharing, so sites that I ’stumble’ will show up on Facebook too. And by ’stumbling’ my recent blog posts, that bit can happen ‘automatically’.
On StumbleUpon…
My profile page links back to my blog. I also stumble posts on my blog, tweets on Twitter and updates to my websites, among other interesting links I discover as I surf the Web.
I could use RSS to integrate SU more intensively into my blog, if I wanted to.
That’s just a brief overview.
It helps maximize my involvement in social media, by spreading the effort across multiple networks. Parts of my audience across these media is the same. But there are some folks who only see me on FB, some on Twitter, others on email - and by sharing and distributing content across the networks, I increase my chances of reaching them through one channel or another.
It’s why in this post titled “Oh, Twitter!” I called it a ‘channel’. In a sense, all social media is a channel - between you and your audience. Maximize it for greater value for your investment in time and effort.
How do you integrate your social media networking? Do you have any helpful tips to share? Please leave a comment explaining how you do it. Thanks.
























1 Comment Received
April 14th, 2008 @7:40 am
heh. Any chance of getting a video on how you set all that up? :::big grin:::
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