This ‘article’ is for people who are considering buying
expensive infoproducts - courses, seminars, homestudy
programs and more.

‘Expensive’ is obviously a relative term (one man
may feel $5,000 is cheap, another may think $50 is a
fortune).

For purposes of this discussion, let’s take $1,000 as
the cut-off point. So let’s say you’re planning to buy
an expensive program. For instance, the latest buzz is
about Jeff Walker’s PRODUCT LAUNCH FORMULA 2, which will
cost somewhere between $1,500 and $2,000.

So that makes a nice case study.

If you’re planning to buy PLF 2.0, how will you decide.
Here’s a process I go through in making the choice.

#1 - INTROSPECTION

For those not into long words, this means looking inwards.
To yourself. And in this case, to your business.

* Is the product or service right for your business?

* Will what you learn from it be applicable to your work?

* Are you personally at a level of growth to benefit from it?

Not every high priced product is absolutely necessary for
your success (no matter what the sales letter claims!)

But some (or many) may be PERFECT for you - if you’re at
the right level to take advantage.

So spend some time thinking clearly and calmly about the
impact having the program or product will have on your
business and on yourself.

#2 - FINANCIAL ASSESSMENT

Time and again I’ve heard scary stories about folks
who pledged assets or went deep into debt to afford
a product - because they were sure it would turn things
around.

And yes, there are some success stories based on such
risk-taking behavior.

But far more tragedies - so don’t assume because it
worked for someone else, it will do the same for you.

Ask yourself tough financial questions:

* Do you generate enough cash to afford the product?

* Have you estimated ROI (return on investment) and
found the expense justified?

* Are there less expensive or free alternatives you can
find that do the same?

* Is there any other way to get the same information,
capability or expertise?

#3 - ALTERNATIVES TO PAYING

No, I’m NOT suggesting you find ways to steal the
product!

Instead, put on your creative cap and think about
ways to get the expensive product without shelling
out cash.

* Can you do something to help the product owner
during launch - and barter that service for a
complimentary copy?

* Can you swap one or many of your own products or
services - of equivalent (or even higher) value -
for a free copy of the product you’re planning to
buy?

* Can you raise the cash in any way - like selling
your products or services to others - and then use
the profits to afford the costly program?

There are ways to get innovative about this - for
example, by triangulating, or even deeper.

Let’s say you can write articles. You know of a
guy with a system to get top search engine rankings,
and who is always looking for articles. And you also
know Jeff Walker would be happy for him (or his
affiliates) to have top SE ranks for his sales
page for Product Launch Formula 2.

You offer to write articles for the SEO expert -
in exchange for him providing his services to
Jeff or his PLF 2.0 affiliates - in return for
you receiving a free copy of the new product!

Everyone benefits - and it’s an easy deal to put
together, if you know what value you can provide
or have access to.

#4 - WINNING A COPY

Most launches these days are offering free copies
in a contest to build buzz. You could snag your
copy by participating in them - and winning.

Look, in most cases, the contest is NOT pure chance.
There’s an element of skill.

It may be about creating Web-video.

Or posting the best note on the launch blog.

Or getting on a tele-seminar.

And get this… even if you may not be able to win
the contest on your own, you could hire someone
who is capable of doing it!

Yes, contract a video expert to make one for you.

Or pay someone to be on the teleseminar.

Or ask a ghostwriter to craft a killer letter you
can post on the blog.

Surely that will cost you less than the expensive
product itself?!

#5 - DEFER GRATIFICATION

The bonus wars and hype that goes overboard often
blinds the marketplace to this cold reality -

Good Products ALWAYS Last Long

They have what is called ’shelf life’… and will
be relevant and viable for many months, even years.

So if you don’t buy Product Launch Formula 2 on
March 21st when it launches, don’t think it’s the
end of the world.

Save your pennies carefully, and soon you’ll be
able to afford it comfortably. And guess what?
The information in it will STILL be valuable for
your business!

As a twist on this, you can even find a used copy
on eBay a few months or years later… at a tiny
fraction of the ticket price!

That’s it, in a nutshell. Tips to buy an expensive
infoproduct:

* Find out if you really need it

* Check if you can afford it

* Explore alternatives to paying in cash

* Try and win it in a contest

* Postpone the purchase for later

With this simple discipline you can avoid getting
deep into debt with high-ticket product purchases.

Don’t get caught in the hoopla of a well-orchestrated
launch promotion.

At the same time, don’t deprive yourself of a chance
to buy a good quality program that’ll grow your
business.

Just be smart and patient - you’ll win in the end.

Of course, don’t listen to any of this AFTER I’ve
purchased Product Launch Formula 2.0 - and start
using those mind-control techniques on you!

Incidentally, you can see one approach I took to
trying to raise funds to buy PLF 2.0 here in this
WSO (it’s closed now, because I got a better option
for the lenses, but it’s an idea you can use too)

And another approach I took was to build a blog
where I’ll list all the different bonuses folks
are offering to buyers of PLF 2.0 - it’s here:

Hope this gives you some ideas