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Direct Response Blogging - An Example

Posted by Money.Power.Wisdom in February 29th 2008

After I posted about my regular style of ‘direct response blogging’
a few people emailed me to ask what exactly that meant.

Well, actually, it’s just a blog that evokes a response. Could be
clicking on a link. Or filling up a form. Or ordering a product.

An example might help. Here’s one of my recent projects. And as
the buzz is about to explode across the blogosphere, I don’t risk
much by letting you see how I’ve set it up to slipstream on to it.

Jeff Walker is about to release the next edition of his best-selling
PRODUCT LAUNCH FORMULA 2.0

I didn’t order the first version, but intend to buy the new one.
And because it is a high-ticket product, I will do some research.

This process was created to leverage that work I’m anyway going to
do for myself - which will be useful to anyone else who is thinking
about buying it.

I registered a few domain names. One of them is

http://www.Product-Launch-Formula2.com

On it, I mentioned what I’m going to do, and put up an opt-in form.

I then created a blog. On it, I will post snippets of information
related to Product Launch Formula. Each post will link back to
that opt-in form. Take a look:

Product Launch Formula 2.0 blog

Then, I took it a step further - by throwing in a mini-network of
Squidoo lenses on the topic of ‘Product Launch Formula 2.0′

The Squidoo lenses in turn point back to the
http://www.Product-Launch-Formula2.com page
with the opt-in form!

Landing Page -> Blog -> Squidoo -> Back to Landing Page

So wherever visitors enter this loop and click, they will get to the opt-in form where they can join my updates list - which is the ‘response’ I’m aiming at with this network.

What’s a Squidoo network?

This is:

I explain it further in my ‘Advanced Squidoo Profits’ report -
you can order a copy here (and get my ‘Squidoo Marketing Secrets’
report as a bonus for FREE!)