I’m reading an intriguing book called “BUY.OLOGY”. It tries to simplify the fledgling science of ‘neuro-marketing’ into case studies with simple examples.
For instance, we’ve all heard that in advertising, sex sells. A study compared viewer recall of brands in ads with explicitly sensual or sex-oriented themes - and found (surprisingly?!) that while they [...]

Continue reading " Uni-Dimensional In a Multi-Variate World "

The King of Rock is no more.
Michael Jackson, icon of the world of pop, child singing sensation, world-famous rock super-star, is dead. At fifty.
I’m devastated.
Michael Jackson was my all-time favorite pop singer. Like many million others, I spent hundreds of hours as a young man swaying to his crooning, and letting the [...]

Continue reading " RIP MJ "

Dr.Srinath Reddy intelligently and intellectually analyses what’s wrong with medical education in India in his editorial in THE HINDU - The missing ‘E’s of medical education. But, perhaps naively, he has ignored something important - the HUMAN element!
Most, if not all, doctors practicing medicine know that a battery of tests often serves no real [...]

Continue reading " Doctors Are Human "

As we grow older, we read weightier, more abstract tomes.
We read books like Eckhart Tolle’s “The Power of Now”, Victor Frankl’s “Man’s Search for Meaning” and Ayn Rand’s “Fountainhead”, and try to figure out the deep meaning and profound insights these authors expound.
But we also forget how much power and impact can be [...]

Continue reading " Do You Read Enid Blyton? "

I take long walks in the evening with my daughter. We talk. A lot.
Looking back over the years, I wish we had recorded (or taken notes on) what we discuss, because these conversations are often insightful and instructive.
Yesterday, we were talking about what makes someone a ‘winner’.
Having a dream, making a plan to [...]

Continue reading " Who Is A Winner? "

As one of fewer than 20 pediatric heart surgeons in a country with over a million children with congenital heart defects,
I should charge top dollar for my services - but I donate them.
As one of the 50 top ranked Internet marketers in the world,
I should have a fleet of outsourcers handle my business - but [...]

Continue reading " I Should… But - "

I was listening to a recording of one of Jay Abraham’s seminars, and Ben Mack was doing critiques of participants’ copywriting samples. One of them was an ‘A-ha’ moment for me.
An ad for a free real estate seminar had the word “wisely”.
Ben analyzed the ad, and specifically the psyche of the audience, to indicate [...]

Continue reading " From the Word “Wisely” "

Big business has always run by the NUMBERS. Metrics are important to any business of any size. But for a SMALL business, maybe, are the kind of metrics that need to be measured different?
I’m an “accidental businessman”. I turned to running my online business to fund a passion - to help raise [...]

Continue reading " The NEW Business Metrics "

On Twitter, I found a link to a study highlighting the harmful effects of text messaging on mobile phones for today’s school kids. Among the reasons stated was that it distracted students during lessons.
I shared it with my followers - and my young friend, Meghna, a famous blogger, pointed me to a post she [...]

Continue reading " Games We Played In School - DURING CLASS! "

You know how it is when you’ve been zooming along until you reach the foothills - and then shift gears to first, as you grind your way, with agonizing slowness, up the steep grade?
It feels as if you’re moving slowly, laboring hard, struggling.
Yet, in a while, you’ll be higher than you ever could be just [...]

Continue reading " Gearing Down "