If you’ve used Twitter, the micro-blogging platform that radically altered the way a lot of online communication takes place today, you’ll know that right at the top of the page, you get asked the question:
What are you doing?
The idea being that you answer it in the box - and publish your ‘tweet’.
Well, with the frequent […]

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Over dinner, I had a flash of insight.
I understood what my ‘problem’ was.
I lose interest in things - BEFORE they become mainstream.
And so, I don’t profit from trends I notice and explore far ahead of a crowd.
I first started blogging in 2001. By 2003, I was convinced this trend was catching fire. […]

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Cricket is a sport that drives people in my city crazy.
In the 1970s, our home stadium had a unique feature - the pitch would crumble on day #4. This means a ball bowled in the right direction could hit one of those worn out patches and veer grossly off-track, leaving the hapless batsman with […]

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After I posted about my regular style of ‘direct response blogging’
a few people emailed me to ask what exactly that meant.
Well, actually, it’s just a blog that evokes a response. Could be
clicking on a link. Or filling up a form. Or ordering a product.
An example might help. Here’s one of my […]

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In early December, I drew up a plan for this blog.
It was a bold departure from the style of blogging I had practiced until now - the style I’ll call ‘direct response blogging’. It’s like direct response marketing… the blog had a clear, specific purpose which could be measured and tracked.
The new ‘experiment’ was […]

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I’m amazed at how many authors still don’t have blogs. And when they do, how rarely they interact with their audience.
To the layperson, it’s a huge kick to be able to communicate with a well-known author, even one who has written a best-seller.
To the author, it is a never before available opportunity to engage […]

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John Reese just released another blog related program called Traffic Jam, an extension of the infamous BlogRush.
And apart from the hype (“Here’s Why You Should Definitely Visit TrafficJam.com, Bookmark It, And Visit Often…”) and hoopla (already the blogosphere is buzzing - like here, here, here, here, here and here) there’s little known about what it […]

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This post could have been titled: “Twitter Influence”
But I thought it looked more ‘interesting’ with this instead:
“How 280 Characters Exposed Me To 82,000 Readers”
The story is as fascinating as the heading suggests. It’s a blogger’s dream. Imagine typing a few words into a box, clicking a button - and as a result, having […]

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If you are a blogger who endorses a worthy charity, there are many ways you can integrate your support for your favorite non-profit into your blogging. Here are 11 ideas you may want to start using:
1. Theme. You could use a ‘theme’ for your blog that reflects the cause or mission of the […]

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“A Day for Hearts” is on February 14th - and I’m doing many things to help spread the word. This is one.
It’s an exciting little Wordpress theme - and it has a ‘Twitter-like’ interface by which YOU can post to my Congenital Heart Defects Awareness blog… saying how you are helping with the event.
Twitter? […]

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