One of the wonders of this virtual world we occupy through the Internet is the number of people you’re friends (even very good friends) with, but have never ever met in person!
Indeed, I’ve got to know some very nice, very rich, very famous and very interesting (not all the same person!) people over the years [...]

Continue reading " Do I Know You? "

Early this morning, I drove my friend to the airport.
Driving in my city is an exciting, risky and nerve-wracking experience at the best of times. On the road to the airport, there’s an element of dare-devilry added to the mix.
Formula 1 wannabees rev up their aging motorcars, or souped up sedans, and weave crazily [...]

Continue reading " The Drive "

As kids, many people dream about becoming a doctor. Saving lives. Curing illness. Making a difference.
And then, something happens; interests change; life takes a different direction. But a deep yearning still remains of what might have been.
Well, let’s play ‘Doctor’. Imagine that you have become a doctor. A surgeon. [...]

Continue reading " Let’s Play ‘Doctor’ "

Image credit sxc.hu
Imagine you are a heavy smoker with a bad cough. You visit the doctor.
Dr.A is courteous, polite, professional. He examines you quickly, prescribes a cough medicine, and hands you a brochure about the ill-effects of smoking. He even signs you up to his newsletter mailing list - for free.
Dr.B does [...]

Continue reading " Dr.Business "

I’ve been doing some ’super’ stuff lately.
My email subscribers have received some SUPER-emails - like this, this, this and this. If you like them, and want more, you can subscribe here.
There are also some SUPER-articles being added to my website at “Smilenaire Reports”.
Get FREE StumbleUpon Traffic
Easily Create and Sell Infoproducts
Many more will follow shortly. [...]

Continue reading " SUPER "

I’m taking a ’sabbatical’ from the regular work I do online - to pursue a dream.
A couple of movies I watched recently shared a similar theme. Both light-heartedly, yet sensitively, explored the serious subject of dying. More specifically, how to LIVE before dying.
“The Bucket List” was about making a list of things to [...]

Continue reading " My Last Hurrah! "

Dr.Harlan Kilstein is a fantastic copywriter, effective marketer and one of the brilliant people I engage with in interesting conversations on Twitter.
We were discussing my recent blog post about Frank Kern. And something Harlan said got me thinking about the impact and power of strategy versus tactics. It isn’t always easy to know [...]

Continue reading " Strategy or Tactic? "

“If you think size doesn’t matter, try sleeping in a room with a mosquito!”
One bane of life in my city is the ubiquitous mosquito.In clouds of buzzing misery, they swoop down on hapless humans, sucking blood and sowing disease. Repellants and creams, sprays and window-mesh, all remain futile at keeping them away.
At home, we [...]

Continue reading " Lessons From A Mosquito "

Once upon a time, communication with a view to influencing an audience was simpler. You needed to target prospects by interest and find a way to contact them. The channel, and your marketing message, was king.
Everyone was busy “building a list”. In a ‘permission economy’, your list used to be the most [...]

Continue reading " DON’T Build Lists "

Last week, I had an instructive discussion with a senior officer of a highly successful online business. We were arguing about the need for ‘brand ubiquity’.
Brand ubiquity is the art of being EVERYWHERE on the Internet that conversations are happening about your company.
Their’s was recovering from the fallout of a flood of bad PR [...]

Continue reading " How Big? "