It’s out!
No, not the product - but the news of its coming launch.
And that trickle of information about Traffic Secrets 2.0 is the hallmark of the master buzz builder and ‘King of Anticipation Marketing’ - John Reese.
Already folks are beginning to go ga-ga on forums, blogs and social networks - and this frenzy will only […]

Continue reading " My Thoughts On Traffic Secrets 2.0 "

Over the last 10 days, I’ve set up a profile on Facebook and grown it to include 347 ‘Friends. And also done it on LinkedIn, where I now have 47 ‘Connections’. I have posted close to two hundred times on Twitter and grown my ‘Following’ from 470 to 548.
So was I existing entirely […]

Continue reading " Don’t Waste Time On Social Networking! "

I spent all the time I was at my computer today studying
things written by John Counsel.
John is one of the original gurus, from a time when the
word was used with respect and affection. He was the
moderator of one of the best online discussion lists,
I-Sales, and founder of the Profit Clinic.
That’s why I always listen […]

Continue reading " My John Counsel Sunday "

Cricket is a sport that drives people in my city crazy.
In the 1970s, our home stadium had a unique feature - the pitch would crumble on day #4. This means a ball bowled in the right direction could hit one of those worn out patches and veer grossly off-track, leaving the hapless batsman with […]

Continue reading " Quality Content Conundrum "

In 2004, I did a 26-week mentoring program under the great marketing genius, Jay Abraham.
Over the course of 6 months, he taught me a lot of mind-expanding stuff. I put a lot of it into action. It was the time I was creating and launching a series of niche marketing products.
The lessons learned […]

Continue reading " I’m Going Back To School - With Jay Abraham "

I have noticed something about myself.
Yesterday, on a whim, I put together something called “My Impact Factor” Challenge. Within a few short hours, I had posted on forums, blogs, Twitter and sent out email to my list about it.
Why?
There were absolutely NO inhibitions. I felt it was something that would benefit everyone who […]

Continue reading " And Yet, They Call Me ‘Marketer’! "

They both live in Japan. Are really nice guys. And are my friends.
Yet they are in a conspiracy!
It’s a conspiracy with far-reaching potential for change.
No longer will hapless innocents fall prey to the rapacious ravages
of a horde of ruthless blood-suckers!
Have I piqued your curiosity?
Now read about the conspiracy - and how you […]

Continue reading " Two GOOD Guys in a Conspiracy! "

Amid the cluster of gurus proclaiming that you should “follow the money”, I’m in the minority who suggest first finding your PASSION.
There’s a reason for this. It works. And it makes ‘work’ more fun.
But the real power of being passionate comes from the magic that it weaves upon anyone who comes into contact […]

Continue reading " The ‘Secret’ To Success Is… "

Today’s the big launch.
The list of affiliates offering killer bonuses for PLF 2.0 just got longer.
See them here: Product Launch Formula 2.0 Bonuses - At a Glance!

Continue reading " At a Glance: Product Launch Formula 2.0 Bonuses "

A picture says it far better than any words!

It’s the data from my promotion of a product as an affiliate. Notice how sequential reminder mailings create spikes of referrals.
You may also like this free report on the same topic, with another case study.

Continue reading " Why affiliate marketers should follow up "