Hugh Macleod’s excellent blog about ‘Global Microbrands’ led to an incredibly insightful and informative exercise in evaluating my personal microbrand, ‘Dr.Mani’.
Now, as an extension of this exercise, I’m doing some things that are designed to:

- study the strength and nature of my microbrand
- explore ways to spread it and focus it better
- spin-off ‘non-core’ components […]

Continue reading " Measuring, Monitoring & Tweaking a Global Microbrand "

Yesterday, I read a very interesting post on Avinash Kaushik’s ‘Web Analytics 2.0′ blog, Occam’s Razor.
Avinash is author of “Web Analytics: AN HOUR A DAY” and a speaker on web analytics at various conferences and teaching programs. His blog has some very cool information about analyzing your web presence.
The post I read was called […]

Continue reading " Is This Blog ‘Successful’? "

With the MMO-IM arena buzzing about “Attention Age” (thanks to Rich Schefren), I thought it would be profitable to slipstream on his efforts to share an attention age message - with a difference.
It’s a short blog post I did at the Infopreneur Blog about grabbing the attention of A-list bloggers like Darren Rowse, or Brian […]

Continue reading " A Different Kind of “Attention Age” Message "

Today morning, I read this article titled “How Did I Double My Subscribers In a Week” by Caroline Middlebrook.
She’s fast becoming one of my favorite writers and bloggers, because she’s open, generous and frank about her data and results - not (yet?) having felt the urge or need to fudge facts and figures to fit […]

Continue reading " Blog Marketing - Getting The Order Right "

Dena tagged me - by asking me 5 questions someone had asked her, and which she answered on her blog.
Having just decided today to embark on a ‘November Social Media Challenge’ to boost traffic to my brand new Infopreneur Blog, I thought this would make a nice beginning… so here are my answers:
1. How long […]

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Do you like contests?  Especially ones you can win?
I love that kind, where everyone wins a prize.
Here’s one.
Review My Blog - And Win a Link!
What’s that?
On this blog, Money.Power.Wisdom, I’ve been posting
quite a lot lately - and many posts are provocative,
controversial or frank and forthright.
Many make for nice ‘review’ material - both positive
AND negative.
I’d like […]

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We are social animals. We love company, especially of our peers and friends. We thrive on relationships.
And in a digital era where electrons govern most of our behavior, work and even leisure, it isn’t surprising we are increasingly relying upon digital tools to further our relationships.
But are we doing it the right way? […]

Continue reading " Building Relationships Using Digital Tools "

What do you do when expectations raised by a hyped up launch of your traffic widget remain unfulfilled due to implementation problems and abuse by ‘gamers’?
Why, turn it from a ‘traffic widget’ into a ‘Seal of Approval’ - one that indicates your blog is ‘high quality’!
That’s the brilliant marketing master-stroke John Reese just used to […]

Continue reading " BlogRush - From Traffic Widget to ‘Quality Seal’? "

Y’know, you’ve heard the talk about BlogRush going viral.
That was ‘incentivized’ Word of Mouth - the incentive being referred traffic.
But do you want to see something that’s sure to get a lot of INSPIRED Word of Mouth?
Say BLIDGETS!
From Widgetbox.com
COOL.
See mine below - you can host it on YOUR blog too.

Continue reading " Blidgets - WOO-HOO! "

… by next month.
I mean, it’s about how I’m GOING to
Hey, I’ve been reading a lot about “How To Maximize Your Blog Rush?” referrals, and hear that ‘catchy’ headlines are critical to it. So I was trying this one out!
John Reese explained how BlogRush is being tweaked for better results, and suggested […]

Continue reading " How I’m Getting 1,143 BlogRush referrals… "