Entries Tagged 'Affiliate marketing' ↓

I have noticed something about myself.

Yesterday, on a whim, I put together something called “My Impact Factor” Challenge. Within a few short hours, I had posted on forums, blogs, Twitter and sent out email to my list about it.

Why?

There were absolutely NO inhibitions. I felt it was something that would benefit everyone who participates. It would do a lot of good to many people. There was no financial element to it.

So I was sure no one could criticize it on the grounds that a. I was benefiting from it or b. I was just trying to make an extra dollar or two.

Now, I am right in the middle of a ‘dual launch’ - two products about being an infopreneur. One of them is “Think, Write & RETIRE” and the other is a high-ticket home-study program, “The Internet Infopreneur SYSTEM”.

Both are very detailed instruction manuals about turning words into wealth, and the information in the courses will benefit many of the people who decide to buy it.

But every time I think or plan of doing something to build buzz around the launch, my mental brakes slam on!

• Will people object because this is a ‘product’ that I am ’selling’?
• Won’t it look like I’m ‘marketing’, not just ’socializing’?
• Is this the right audience for this kind of information?

And those impact what I do. Most of the time, I choose to NOT proceed. And yet, they call me a ‘marketer’!

What’s wrong with this picture?

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They both live in Japan. Are really nice guys. And are my friends.

Yet they are in a conspiracy!

It’s a conspiracy with far-reaching potential for change.

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of a horde of ruthless blood-suckers!

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Over the last 10 days, I’ve set up a profile on Facebook and grown it to include 347 ‘Friends. And also done it on LinkedIn, where I now have 47 ‘Connections’. I have posted close to two hundred times on Twitter and grown my ‘Following’ from 470 to 548.

So was I existing entirely on social networks, doing little else?

Nope.

It has been a prolific and productive week.

In the same time frame, I launched 3 new products/programs - the ‘Authority Site Process‘ for search engine optimization, the ‘Ask Dr.Mani‘ program where I invite questions from members, and the ‘Success Mindset‘ mentorship.

And I re-launched one of my favorite ebooks, ‘The Emotion Prism‘. My medical practice has been quiet, though, because April is when schools have their annual/final exams!

How can I do all this? By having a disciplined ‘Social Media Marketing‘ strategy - and setting strict limits on what I do, and where.

I could have called this post ‘Twitter Efficiency Tips‘ or ‘Facebook Productivity Secrets‘. It’s about how to get the most from social networks and integrate your social media marketing into everything else you do - online and off.

Social Networking Sucks You In!

It’s tempting and easy to get involved in social networks… and spend hours and hours doing ‘fun’ stuff.

It’s also natural. Man is a social animal. We were not supposed to live in isolation. Communities and interaction are core to our kind.

Yet, barring few exceptions, for the most of us, some privacy and solitude is essential to carry out tasks, get work done, focus attention on important things.

Social media marketing and participation on social networks interferes with this. And that is by design.

Sharp minds behind these networks use their smarts to get you engaged and involved for as long as possible - because the longer you stay, the more they derive value, and by extension, revenues, from your participation.

What’s In It For YOU?

I know this sounds contrary to my advice of always ‘giving first’ when it comes to social engagement.That’s to deter folks from barging into social networks with a ‘See Me, See What I’ve Done’ style self-promotion.

But it is just as important to be selfish - in a not-so-blatant way. And that selfishness is determined by asking “What’s in it for me?” when you get involved in social networks.

• Is spending 3 hours a day on Twitter adding value to your bottom-line?
• Is scurrying down Facebook’s rabbit holes making you a better person?
• Is connecting with people on LinkedIn raising your profile and job prospects?

If the answer is “Yes”, keep doing it.

But don’t let participation on social media and networks become your excuse for ‘work’ - especially if you cannot quantitate and measure the success you are deriving from it.

Measure, Track & Analyze

I watch metrics like visitor count, sales and referrals carefully.

Twitter connects me to friends - but has also got me guest posts on Problogger’s popular A-list blog, sparked off a project with Kevin Riley (see “Post Product Launch Follow Up“) and started discussion about another with John Rhodes - about ‘Twitter Domination Secrets v2.0‘. It even made a few sales of “The Emotion Prism“.

My research into Facebook earned me $269.51 this week - from a variety of incidental monetization models. My profile on LinkedIn is bringing 50 visitors to my blog daily, and expands my visibility online.

Are you measuring and monitoring the impact of your social media marketing?

ROI on Time

Some try to short-circuit the process, avoid spending time - but want results.

Unfortunately, social networking does not permit such ‘tricks’. It’s like trying to speed up your romance - and get hooked up with the lady of your dreams in a week, spending 5 minutes a day. Or getting pregnant and having a baby in 3 and a half weeks. Or growing up from toddler to teenager over the weekend.

It just doesn’t happen that way.

Human interactions demand time, attention and persistence. They result in rich connections and rewarding relationships that make it completely worthwhile.

That’s your ROI on time.

And by the same token, you may lose that most precious commodity that you can never get back again - your time.

So carefully monitor how long you spend on social networks - and what returns you are getting from that investment.

Carry on doing what you are - ONLY IF it is worthwhile.

Amid the cluster of gurus proclaiming that you should “follow the money”, I’m in the minority who suggest first finding your PASSION.

There’s a reason for this. It works. And it makes ‘work’ more fun.

But the real power of being passionate comes from the magic that it weaves upon anyone who comes into contact with you.

I’ll explain this better with a real case study - from my online experience yesterday.

It took me from being a stranger, to a student, and then a client, an affiliate and an evangelist - all within ONE HOUR!

Meet Mari Smith

Yesterday afternoon, she was a stranger who had contacted me via Facebook.

Her note of introduction mentioned the name of a mutual friend whom I trust a lot. So I explored what Mari was doing.

Interestingly enough, it was related to what I was researching - How To Use Facebook.

As I clicked on links leading me to more and more material created by Mari Smith, one thing stood out clearly like a beacon.

Mari was PASSIONATE about Facebook. Using it. Teaching others how to use it.

Why Facebook?

See her blog and you’ll feel it too…

The first post I read was “I Heart my Facebook and Twitter Communities!” and it had this bit that grabbed my attention and created a bond with Mari.

“…just by being out there and being yourself, bringing joy, adding value, uplifting people’s spirits with no “agenda” - people will remember you and want to connect with you.

Even if you’re not a natural-born Connector, there are certain steps you can take to maintain terrific visibility and exposure. And, authentically commenting, congratulating, and acknowledging others is certainly one of those steps.

We must keep in mind–regards online social networks, in particular - it’s relationships first, business second. This is my mantra!”

Facebook Fortunes

It’s obvious Mari really ‘gets’ Facebook and social media marketing/networking. Her Facebook profile reveals she has close to 2,000 ‘Friends’ and is very active on it. Her Twitter profile is just as interesting.

So I chose to study her Facebook approach - and discovered the free course, Facebook Fortunes - How To Grow Your Network And Your Net Worth on Facebook!”

The content is worth paying for - but Mari’s giving it away for free.

“Facebook for Professionals”

And there’s a method to her ‘madness’ because that free content, combined with her passionate style of teaching students how to use Facebook, make it an absolutely simple decision to get her ‘advanced’ course, “Facebook for Professionals”.

So, within 30 minutes of first hearing about Mari Smith, I was sending her money to learn from her.

Is she the only Facebook ‘expert’ around? Absolutely not. But she is a PASSIONATE expert - and that makes a huge difference when it comes to learning!

PodClass

The course is delivered through a service called PodClass - and that’s worth a blog post in and of itself. Check it out - there’s a ton of features for anyone looking to teach a course online.

Anyway… I’m in the members’ area, viewing the first 3 videos - and learning a LOT about Facebook and using it effectively to further my goals, and using it strategically to avoid the typical wasteful (even if temporarily entertaining) visits down rabbit-holes, when it suddenly struck me that this information was GOLDEN for my clients who themselves use Facebook.

From Customer To Affiliate - And More!

So quickly I drafted out an email to invite them to check out “Facebook for Professionals”.

Within an hour, I had gone from being a complete stranger, to a student, then a customer, and now an affiliate for Mari Smith’s Facebook program - and even more.

I was an admiring evangelist of this passionate teacher of Facebook ’secrets’ - and telling my list of over 3,000 people about her, telling my Twitter following of over 500 people about her, sending private messages on forums to people I knew would find this material helpful, and now blogging about it here!

Why?

Was it for the money I’d get as an affiliate for spreading the word? Here’s the thing. The course is priced very modestly at $197.00 when it launches on April 7th.

But when I joined, it was at the pre-launch introductory offer of $47.

By waiting 24 hours, I could have QUADRUPLED my affiliate referral fee. But I told my list right away - because I was caught up in the passion and the talent of this Facebook coach (to be fair, Mari is more than just a ‘Facebook coach’, she’s a social media marketing coach!)

Passion + Talent = Success

That’s how raw passion and talent work. You get even curious strangers caught up in the magic. Turn them into passionate supporters of your work. Get word of mouth buzz going and growing that you CANNOT buy at any price.

I have tapped into such a tidal wave of energy in the work I am really passionate about - helping sick little children with heart birth defects, and helping struggling home business owners find success online.

Yes, the money is nice.

Mari posted on Twitter that 85 orders have come in already while she puts the finishing touches on her 100+ page manual for the “Facebook for Professionals” course.

But that, in a sense, matters little when your work is fired by PASSION.

And also, the passion that you bring to the table sets you apart from any competition.

Mari says on her blog: “I do not believe in competition. Especially for the solopreneur. There’s only one YOU. No one can “compete” to be you.”

I agree. Your passion and dedication to the niche you are involved in can itself serve as your differentiator, your unique selling point, your brand identity.

I’ve made it a cornerstone of mine.

Finally, passion fuels the fire. Keeps you going. For as long as it takes.

In a report I shared some years ago, and which has been downloaded and read by over FIVE THOUSAND people, I share the story of how it took me 8 long years before any meaningful success was achieved.

How Long Does Success Take? - Read it, click here to download

Without passion, those 8 years might have been torture.

Because of passion, they were inspiring, educational and entertaining years.

Find your passion.

Reach your success.

Today’s the big launch.

The list of affiliates offering killer bonuses for PLF 2.0 just got longer.

See them here: Product Launch Formula 2.0 Bonuses - At a Glance!

A picture says it far better than any words!

It’s the data from my promotion of a product as an affiliate. Notice how sequential reminder mailings create spikes of referrals.

You may also like this free report on the same topic, with another case study.

For weeks I’ve been teasing you and my other readers with
notes about Product Launch Formula, snippets from videos
Jeff Walker has been releasing, and encouragement to just
study the process for a Master’s level training on how to
launch a product.

But that’s NOT enough.

So I’m stretching myself for you - and am going to create a
short (or rather, long) article about product launches.

I’m calling it the ‘Poor Man’s PLF’ - and it’s FREE.

If you like it, I want you to do 2 things in return.

#1 - Leave a comment here telling me what exactly you
liked about it.

#2 - Read the next post to this one and click on
the links to a few of my Squidoo lenses - and then
rate them by clicking on the picture of a row of
stars near the top of the page.

Ok, so let’s get on with the

Poor Man’s Product Launch Formula

Executive Summary:

This is for the VERY busy marketer who has just a few
minutes to spare -

The quickest, easiest way to launch a product and
ramp up sales is to…

* identify what your audience wants badly
* create a fantastic product that fills that need
* tease them about its arrival - for a long time
* build a list of curious, eager & excited prospects
* ramp up excitement
* get partners to join in and promote for you
* craft killer copy - test & tweak it till it rocks
* provide ’social proof’
* launch with a bang

Got it?

Now, go away - and let the students with more time get
their teeth into the meat of this process!

How To Plan Your Product Launch

The BIGGEST mistake beginners make is to assume the product
launch process begins a few weeks (or months) before the
actual launch.

Truth is, it begins often YEARS earlier - because it involves
people and relationships first, and products/marketing only
later.

If you (or your business) has a brand, reputation and image
that breeds trust and respect, you’ll have infinitely more
success in a product launch than if you were going at it
from a standing start.

John Reese made a million dollar day possible because of
YEARS of trust and relationships building up to a climax
on that day.

Jeff Walker’s PLF 2.0 roll-out that you’re witnessing is the
product of associations and reputation developed over an
equally long and intense period.

So get started right now. Meet people who matter to your
success, who are ‘names’ in your niche. One way to do it
is network at a seminar. Like the Bali Rendezvous this
June, where 200 Internet marketers and infopreneurs will
rub shoulders and relax over drinks on the “Island of Gods”

Or if you cannot get out to live events, do the next best
thing and network like crazy ONLINE. Visit forums and
discussion groups, and hang out with the crowd. Share
opinions, ideas and extend help to members. Chat via
email, private messaging or Skype - or just pick up the
phone and talk with folks.

There is NO WAY to short-circuit this process. It takes
time to develop, foster and nurture relationships. And
these connections pay off richly when you have a product
launch to co-ordinate.

Now, on with the process itself.

Find What Your Market WANTS

Don’t guess. Don’t reinvent the wheel. Don’t try and
twist your buyers’ arms the way you want them to behave.

Just figure out what people desperately want, are already
buying, will willingly spend money on.

There are many ways to do it. I go into detail about the
process in my paid program, but here’s a quick outline of
some ideas:

* visit forums and see what topics are HOT, what problems
many people in the niche are facing

* look on marketplaces like eBay or Clickbank to see which
products are selling nicely

* study bookstores and magazine racks to see what type of
things most fascinate prospects in your niche

* ask people in your niche through a survey and analyze
their responses

Create a Product That FILLS This Need

Study your competition. See what other products and
services they offer prospects. Buy them if necessary, to
see what’s in them, how they are selling, what they do
after the sale… and analyze every bit of data you
gather.

Then, create your own product or service - with your
own unique twist - and make it BETTER. There are many
ways to do this.

* make it bigger or more complete or versatile
* make it cheaper or offer wider choice
* create it in multiple formats, languages, regions
* customize it for individuals or make it exclusive
* throw in bonuses, guarantees and mentoring

It isn’t always easy to create excellent products.
But the payoff happens when you approach partners to
help you promote them. Quality partners will NOT
promote shoddy or useless stuff. The ONLY way to
rope in enough partners and affiliates is to make
sure your product and sales process WORK.

Start Building EXCITEMENT

A successful launch needs to be fuelled by momentum.
So start building excitement as early as you can.

Anticipation for what’s in store is a powerful force
to harness as a marketer. And a blog is one of the
best vehicles online to start building buzz.

Post a few notes on your blog MONTHS before launch.

Hint at what’s in store. Use some hype and mystery,
but do it tastefully. Bait your curiosity hook. Be
secretive and ‘accidentally’ drop nuggets to keep
your audience eager and upbeat about what’s coming.

Get Interested Prospects To RAISE THEIR HANDS

A crucial part of the launch process is to get folks
interested in your product launch to identify
themselves - and give you a way to contact them
with more information about your launch.

It’s a principle called COMMITMENT - when you’ve
expressed an interest in something, it’s harder to
back down later when it comes closer to the time
to pull out your wallet and buy!

Keep The Buzz Going - And GROWING

As a product launch co-ordinator, you cannot let
the buzz die down or get softer. Each tid-bit that
you let out into the marketplace must be carefully
pre-planned and timed for maximum impact.

By judiciously tying in such news to current events,
or other stuff that’s already got your audience’s
mindshare, you can grow and expand your buzz to
fever-pitch… just before launch.

How to create buzz?

* Sneak peeks and case studies by folks who have
had early previews of what you’re creating

* Spy photos of the package and ads

* Snippets of video or audio related to the product

* Interviews with people involved

* Special reports, trial software, freebie samples

All of these will get people in your market niche
excited and talking. Markets are conversations.
Your role, as a marketer, is to START conversations -
not control them (or try to)

Find and Recruit PARTNERS

You don’t always have to do this. I’ve had very
successful and profitable launches with no partners
or just a few.

But if you can get some reliable partners on board,
and enthusiastically promoting your launch, it can
take your whole effort to a new level. Just look at
how Jeff Walker’s launch has me writing this LONG
2,000 word article as a part of the promotion of
Product Launch Formula 2.0

Best of all, it costs you NOTHING - until you’ve
made a sale. Free advertising… you’ve got to
LOVE it!

Now, the thing about recruiting partners is that it
is NOT easy… unless you have one MAGIC ingredient.

What’s that?

A product that sells - and an offer that puts cash
into your partners’ bank accounts, the more the BETTER.

If you launch a product that will bring your affiliates
$5 per referral, and your competitor can guarantee only
$2, then guess who is going to win the loyalty of more
affiliates?

Jeff’s Product Launch Formula 2.0 program will pay
affiliates almost ONE THOUSAND dollars per sale in
referral commissions. That means, if I can make ONE
sale from 1,000 referrals, it still averages $1 per
referral!

But partners won’t be swayed by cash bounties alone.
Many affiliates revel in the EXCITEMENT and DRAMA.

So turn your affiliate recruiting process into a
little CIRCUS. Make it an event. Add a contest.
Go further and run mini-contests for different
stages.

Publish a separate blog and mailing list for your
partners alone. Keep them updated on the progress
of your launch. Remember - excited and enthused
affiliates will bring in more sales.

Craft a Killer Sales Process

No matter what you’re selling, you’d better have a
sales process that converts a fair share of
prospects into buyers - or else you’ll drive
away partners and lose a ton of credibility.

Test and tweak your sales process using traffic you
generate from organic search results or that you
pay for (or do private pre-launch JVs). Find a
combination that works well and hits your target
numbers for conversion rate, revenue per visitor
and other important metrics affiliates will find
most relevant and that will help make their
decision to promote for you a no-brainer!

Provide SOCIAL PROOF

There are many ways to prove to a skeptic crowd
that you’re the real deal.

One way is to display testimonials from buyers
or testers.

Another is to publish case studies detailing
successful use of your product or service.

A nice idea is to invite prospective buyers to
leave comments on your blog, indicating how
they plan to use your product once you launch
it.

That not only gives them a chance to start
feeling OWNERSHIP of the product, but also tells
other visitors to the blog that there are so
many others considering buying it… a double
wallop of social proof!

Oh, and you can make it fun and exciting by throwing
in a contest where you offer one (or more) winners
a free copy of your product when it comes out!

LAUNCH DAY…

It may be big, busy and bustling.

Or it may be quiet, calm and satisfying.

I’ve done both styles - and much prefer the second.
But hey, Jeff Walker probably LOVES the first kind,
so to each his own!

On the big day, you get to revel in the results of
weeks of hard work. And while big cash influxes are
a reward, there are so many more intangibles that
give you great satisfaction and fulfillment.

That’s something you CANNOT experience just from
observing someone else’s launch… you NEED your
own.

So go out and get busy. I’ve given you an outline.
If you can afford to buy it, get Product Launch
Formula 2.0 when it comes out on March 27th.

If it’s right for you, order through my affiliate
link and you get my bonus - where I’ll help and
guide you through the steps to implementing Jeff’s
plan.

If you don’t have the cash to invest right now,
DO NOT WORRY. I’ve had 7 or 8 great launches
without ever having studied Product Launch Formula
methods.

Indeed, this entire article is written from my own
experience and learning BEFORE getting PLF!

And here’s another ‘Poor Man’s Tip’ - shell out
$12.50 and order a fantastic book (printed out on
paper, NOT the digital kind) called:

“INFLUENCE - The Psychology of Persuasion”

It’s written by a researcher named Robert Cialdini.

Get it and read it AT LEAST 3 times. Then, if you
want, come back and read this article - while
thinking about ways to use the powerful principles
Cialdini teaches.

But remember…

Reading Alone Won’t Fatten Your Bank Account!

You’ve got to take these lessons and act on them.
Go for it - and I wish you great success with your
own product launch in the near future.

That’s it, folks. The ‘Poor Man’s Product Launch
Formula’.

Did you like it?

If you did, I request you to do 2 things in return.

#1 - Leave a comment here telling me what exactly you
liked about it.

#2 - Read the next post to this one and click on
the links to a few of my Squidoo lenses - and then
rate them by clicking on the picture of a row of
stars near the top of the page.

Thank you - oh, and please tell a friend if you think this
post will help.

Some weeks back, I built a network of Squidoo lenses on a topic that’s shortly about to get VOLCANIC HOT!

Yes, Jeff Walker’s Product Launch Formula 2 is set to release on March 27th.

It’s a high-ticket product, with a price of around $2,000 - and pays out a rich affiliate bounty of close to one thousand dollars.

With that in mind, what do you think is the value of this Squidoo lens network? There are 10 lenses in it. You can click on each link to take a look at how it is.

Notice especially the nature and quality of content on each - these are NOT junk or spam lenses, even though I’ve created multiple sites for the same product (each one is targeting a different keyword, though).

Oh, and when you click to visit the lenses, please also do me a favor and click on the stars to rate each lens, and if you want to benefit from a link back to your site, you could also post a message on the Guestbook! Thanks)

http://www.squidoo.com/plf2-review

http://best.productlaunchformula2bonus.ever.com/

http://www.squidoo.com/plf2review

http://www.squidoo.com/productlaunchformula-review

http://www.squidoo.com/productlaunchformula2reviews

http://www.squidoo.com/product-launch-formula-2-0

http://www.squidoo.com/productlaunchformula-reviews

http://www.squidoo.com/plf2

http://www.squidoo.com/productlaunchformula2-0

http://www.squidoo.com/p-l-f-2

Initially, with a short-term focus, I put this network up for sale - at just $997 for the bundle. This was when the lenses were ranking high on Google for keywords that cost $2 or more on Adwords PPC bids.

Then, after noticing how they were sustained in their ranking for a week, I quickly pulled down that insane offer - and am retaining the network for a different purpose!

So, what do you think it is worth?

On March 31st, after Product Launch Formula 2 is out, and I’ve tracked down my results from the promotions that mainly involve this Squidoo lens network, I’ll post my results. And if you’re the closest in your guess, I might gift one of these lenses to you! So go on, leave a comment.

If you want to learn more about building similar Squidoo lens networks, I explain the process in my “Advanced Squidoo Profit Secrets” guide which you can pick up (along with my basic Squidoo course as a free bonus!)

Now, here’s another tweak to this that can add even higher value to your Squidoo lens network - creating related resources on other popular services!

One example - Hub Pages. See these hubs that layer on and integrate with my Squidoo lens network:

http://hubpages.com/hub/ProductLaunchFormula2Bonus

http://hubpages.com/hub/Product-Launch-Formula-2-Reviews

http://hubpages.com/hub/Product-Launch-Formula-2

There’s a lot more that you could do to add value to a portfolio of resources you create, either for your own use, or to flip to buyers. Do you have any thoughts and opinions on this topic? Please share them by leaving a comment below.

Oh, and I also posted my “Most HONEST Product Launch Formula 2.0 Bonus Offer” on this page - take a look!

I just put up a web page explaining my own Product Launch Formula 2 Bonus - take a look at this ‘Most HONEST Product Launch Formula 2 Bonus’ offer

Dr.Mani’s Product Launch Formula 2 Bonus - CLICK HERE for details

On Friday, I emailed FORTY-FIVE people whom I thought might be promoting Jeff Walker’s course and offering a Product Launch Formula 2.0 bonus when it launches on March 25th.

My email was simple and to the point. I asked what bonuses, if any, they were offering, so I could make a decision whether or not to buy through their affiliate link.

If I do, the affiliate stands to make around $1,000 in affiliate commissions!  So it really was worth taking a bit of time to respond!

Yet, the first 5 people to reply were folks who DID NOT intend promoting, and who wrote to let me know it!

Three executive assistants wrote to say they DID NOT know if their bosses were going to offer a bonus, or what it was!

One person replied directly - with a one-line link to his bonus offer - “Hello. My bonus is… http:// link here” (no, not even ‘Hello, Dr.Mani’!)

And the rest haven’t even replied after 72 hours!

Frankly, I’m AMAZED.

When folks ask me questions about products I promote, I’ve often replied with elaborate, detailed, and PASSIONATE answers - even when the affiliate commissions are no more than $20.

Yet, I sense a distinct lack of PASSION in telling me about a potential $1,000 commission sale! (It also makes me TREASURE those who replied even though there were not promoting, because it shows they care about our relationship, and there isn’t a financial incentive involved!)

Are these guys newbies at the affiliate marketing game?

No way. All of them are likely making 5- or 6-figure incomes from affiliate marketing alone. And they probably lost a 4-figure commission from being unresponsive or dispassionate about their offer!

I’ll leave a link here to my short report, Passion Sells - maybe reading it would help some folks boost their affiliate commissions (and yes, it doesn’t matter if you’re already making a great living from affiliate marketing, you’ll still lose out if you don’t have passion - even if you have the biggest or baddest Product Launch Formula 2.0 bonus!)