Blogging Strategy is the often ignored phase that defines the future success or failure of any new blog, and includes identifying your blog’s purpose, creating a mission and goals document for your blog, and integrating it into everything you do with it.

Guess what fraction of bloggers start out with a strategy?

Right. Fewer than 1%.

Simply having a strategy, however simple and basic, will put you ahead of the crowd.

Your blogging strategy involves many elements like your purpose in blogging, your audience, your desired impact, your resources available to execute and continue your strategic objectives, and your individuality - because in the end, a blog is about YOU.

Before you skim thinking this stuff ‘doesn’t really matter’, remember that many millions of blogs out there are NOT wildly successful… because they don’t have a strategy. That’s how important this section is.

Ready to begin? Great. Here are sections explaining each of the components of your blogging strategy in greater detail.

 

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