This Blog MARKETING post is a part of “2 Weeks To Launch Your Blog“.

SEO Secrets

Basic search engine optimization is something every blog will benefit from. By their architecture, blogs are natually SEO’ed to a great extent - but you can still tweak a few things to your benefit.

Some quick and easy SEO tips for your blog:

- Include your top keywords in post titles

- Work on getting inbound links from other bloggers. You can do this by

• making high quality posts (also called ‘link bait’)
• issuing press releases
• linking back to the blog from your other blogs/websites
• organizing link swaps with other relevant websites
• buying links from high PR websites

The best inbound links are the ones coming from higher ranked sites than your own, relevant to the topic you are writing about and which link to you using relevant keywords.

• Post tightly themed content
• Use simple HTML validated site design
• Keep your posts to modest length (around 250 to 400 words)
• Stay focussed. Keep one post devoted to one topic, or one keyword
• Register the domain name for your blog for at least 2 years
• Make sure your blog has no duplicate content
• Everything else being the same, large content sites are better
• Put your best keywords in your image ALT tags
• Watch your colours. If your text is similar in colour to your backgrounds some search engines will consider this spam

There are many more advanced SEO tricks, but these basics coupled with a high quality content rich blog can bring you serious benefits over competing blogs and websites.

What is your favorite SEO trick or tip that has worked well for you? Please share your thoughts.