Long, long ago…

Attention, please!

I said ‘ATTENTION’.

I want your attention, now.

I DEMAND your attention, dammit!

ME: “Ok, ok… you’ve got it. What is this all about?”

I’ve got something you simply MUST read.

ME: “Sure, give it to me.”

You’ve got to opt-in to a list. As soon as it’s ready, I’ll send it to you.

ME: “Well, ok… I’ll sign up.”

= = = = =

Long ago…

Attention… I said ATTENTION.

ME: “Uh?”

It’s ready.

ME: “What is?”

That report I told you about.

ME: “When?”

Oh, I forget. Maybe 5 or 6 weeks back.

ME: “Dunno. What about it?”

It’s ready, I tell you.

ME: “Ok, where can I get it?”

Go to my blog - here

= = = = =

Yesterday…

Attention! I want your -

ME: “HEY!”

Yes?

ME: “Stop it, will ya? Where’s the darn thing?”

Didn’t you get the email?

ME: “Nope.”

Well, just opt-in again.

ME: “Ok, I did that. When can I expect a link?”

Look, we’re getting slammed. An hour?

ME: “Right, I’m off to bed. It’s late. Maybe tomorrow.”

= = = = =

Today…

Attention! Can I have your ATTENTION.

ME: “Shut UP!”

Why? What’s wrong?

ME: “I’m sick and tired of this whole rigmarole.”

Didn’t you like the report?

ME: “WHAT report?”

Why, the Attention doctrine I sent you.

ME: “SENT? Sent WHERE?”

Didn’t you get an email?

ME: “No. And from the look of it, many others didn’t either.”

Look, I’m really sorry. We just didn’t expect so much demand.

ME: “Yeah, I still can’t see why the report isn’t just available for download after I opt-in. Or even BEFORE. But surely you have good reasons to want to do it this way. All I know is this…

= = = = =

For The Future…

You asked for my ATTENTION.

You got my ATTENTION.

You didn’t respect my ATTENTION.

You no longer have my ATTENTION.

You won’t easily get back my ATTENTION.

Methinks maybe you should read this!

“Every time you read something I write here, you’re giving me a gift… attention. It’s getting more precious all the time, you have more choices every day, and it’s harder and harder to find the time. I know. I’m grateful. I’m doing my best to make your attention worth it.”

Thanks, Seth Godin - lovely Thanksgiving Day message!

It’s also an attitude that got me to spend $600+ on this boxed DVD set!