Today I’m publishing a guest post by well-known Internet marketing
expert and joint venture master Willie Crawford. It’s called:
Do You Keep Your Promises? WHY Many Internet Marketers Don’t!
First of all, this is not a slam of Internet marketing, or of
my fellow Internet marketers, as much as an observation.
I recently finished teaching a 6-week teleclass on how to put
together lucrative joint ventures. I spent 2 hour each of the
six weeks teaching teleseminar attendees how to roll out a
product using joint venture partners with large list, busy
websites, and great name recognition and trust.
One of the things I felt it necessary to emphasize was that
just because a lot of big name marketers tell you “yes” that
DOES NOT mean that they will promote your product and hand you
a successful launch.
I did teach my “students” how to actually get these big name
marketers to follow through on their promises ![]()
The sad fact is that the majority of “big-name” marketers who
tell you that they will help with your promotion… probably
WON’T.
The reason for this is simple…
They often say “yes” to too many people.
They are often asked to participate in dozens of promotions
each week.
Today alone, there are ELEVEN ongoing product launches that
I know of in the Internet marketing niche.
So you may ask why they don’t simply say “NO” to more JV
requests. I think the answer there is two-fold.
1) They seem afraid that they might miss out on something that
looks better than it initially appeared to be. So, they say
yes to JV requests where their initial gut feeling is that it’s
one that they should pass on. As things unfold, and the product
turns out to be one that they could NEVER offer to their lists,
rather than telling the product owner, they just politely
continue to encourage them.
They simply fail to tell the product owner that they find too
many things wrong with their product!
2) We all like to appear nice… most of us hate saying no.
So, some of us say maybe when we actually mean no.
Many people say yes, not considering that “really” a commitment,
and hoping that the product will somehow “go away.”
There are an awful lot of really bad product being
continuously produced, and unless you have a mentor like me,
who will tell you like it is, the product owner is often
“killed with kindness” when they would be better off if
someone told them that their product “SUCKED” before they
put too much time and energy into it.
I personally ask my clients and students:
1) What makes you think that the market really wants your
product?
2) What evidence do you have that they are already buying
a product similar to your?
3) Why are YOU the right person to be offering this product,
and in that format, and at this time?
So I don’t waste my students and clients time… partly in
the interest of self-preservation.
I know that once I encourage them to proceed with a product,
that they are very likely to ask my help in promoting it ![]()
If YOU are an Internet marketer who is often asked to promote
products, how do you avoid adding to the problem?
You say no more often. You should politely say no MOST of
the time if you are approached as often as I am.
If you are the product owner, you do two things:
1) You make absolutely certain that your product is top
quality AND something that the market actually wants.
2) You ally yourself with likeminded marketers and you bounce
your ideas off them.
You’re not looking for people who will say what you want to
hear.
You’re looking for people who care about you enough to tell you
the TRUTH about your product.
A good place to find people like that is my own “sounding board”
- The Internet Marketing Inner Circle.
The Internet Marketing Inner Circle, or “TIMIC” as we often call
it, is a private membership site where we openly discuss tons
of marketing related ideas and topics…
And we’re very open and honest with each other!
There IS a problem with Internet marketers not keeping their
promises, although I suppose it’s no worse than in other
industries.
My hope is that by discussing it here, we raise awareness in
those who will do something about it by making sure that THEY
are not a part of the problem.
Willie Crawford
Proud TIMIC Member ![]()
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