This is a real story about Seth Godin.  Seth is a very
widely respected marketing expert, best-selling author
of many books including ‘PURPLE COW‘ and a consultant
to corporations like Google.
Many months back, I watched a video of his presentation
at Google HQ and emailed him to ask if there were any
DVDs of his speeches that I could buy.
He […]

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Andy Beard wrote (in a comment):
“I really want blogs to become something more than a marketing platform for product launches, but that isn’t going to happen unless it can be shown that blogs and RSS subscribers are something worth striving for.”
Seth Godin wrote:
“Every time you read something I write here, you’re giving me a gift… […]

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Long, long ago…
Attention, please!
I said ‘ATTENTION’.
I want your attention, now.
I DEMAND your attention, dammit!
ME: “Ok, ok… you’ve got it. What is this all about?”
I’ve got something you simply MUST read.
ME: “Sure, give it to me.”
You’ve got to opt-in to a list. As soon as it’s ready, I’ll send it to you.
ME: “Well, ok… […]

Continue reading " Attention : Now You Got It… Now You Don’t "

Facebook. Privacy. Valuation. Advertising. Customers.
A rich, combustible, volatile mixture - and it’s exploding all over the blogosphere.
Doc Searls, Jason Calcanis, Dave Winer and many others are hotly debating Facebook’s ‘rude, greedy, vulture-like’ behavior of capturing, analyzing and presenting user data in a form that advertisers can take advantage of to mutual […]

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Hugh Macleod’s excellent blog about ‘Global Microbrands’ led to an incredibly insightful and informative exercise in evaluating my personal microbrand, ‘Dr.Mani’.
Now, as an extension of this exercise, I’m doing some things that are designed to:

- study the strength and nature of my microbrand
- explore ways to spread it and focus it better
- spin-off ‘non-core’ components […]

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Thanksgiving is about food. Cooking and eating delicious Thanksgiving turkey, pumpkin pie, sweet potatoes, and tasty desserts.
It’s also about peace and tranquility, a part of America’s history - and a whole lot more.
And it’s a lot of fun -

as you pull out ancestral Thanksgiving recipes and hit the stoves and ovens, blithely unconcerned if […]

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Yesterday, I read a very interesting post on Avinash Kaushik’s ‘Web Analytics 2.0′ blog, Occam’s Razor.
Avinash is author of “Web Analytics: AN HOUR A DAY” and a speaker on web analytics at various conferences and teaching programs. His blog has some very cool information about analyzing your web presence.
The post I read was called […]

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I read some interesting posts on Hugh MacLeod’s ‘Gaping Void‘, including these:

The Global Microbrand Rant
Micromarketing on Micromedia

And thought through what little I know and understand about ‘branding’.
There are brands that stand for one thing.

‘Coke‘ is a brown caffeinated sugary soft drink, a cola.
‘Microsoft’ is a producer of micro-processor software.
‘Gillette‘ is a manufacturer of shaving material.

There […]

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Death…

Focuses you on the here and now
Shows how unimportant and insignificant things really are
Creates urgency - there may not be a ‘tomorrow’
Recalls pleasant memories of the departed one’s life
Makes you pause and reflect on your own life - seriously
Proves you have a lot to be grateful for - like being alive
Forces you to accept that […]

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With the MMO-IM arena buzzing about “Attention Age” (thanks to Rich Schefren), I thought it would be profitable to slipstream on his efforts to share an attention age message - with a difference.
It’s a short blog post I did at the Infopreneur Blog about grabbing the attention of A-list bloggers like Darren Rowse, or Brian […]

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