I just read Seth Godin’s blog about “Thinking Outside the (eBay) Search Box”, which led to an introduction of Squidoo’s new auction supplementing tool, SquidBids.
The logic behind Seth’s post, however, eluded me - because he seems to be saying mere ‘Search’ traffic from eBay won’t work well, and outlines an alternative based on building relationships […]

Continue reading " SquidBids - Cool or Not? "

As I’ve started browsing the Web again, exploring new things, different interests, or just ‘clicking around’ as I once used to do long, long ago, I’m re-discovering some realities.
People in ‘niches’ behave online in the same way as those in other ‘niches’… they get ‘caught in the niche’.
I refuse to believe intelligent, expressive, insightful people […]

Continue reading " Niches - How Much is Too Much? "

Another story.
Some months back, at a management seminar, I listened to Dr.C.K.Prahalad speak about his ‘Bottom of the Pyramid’ model. One of the case studies he used was a hospital where I had worked, the Narayana Hrudayalaya at Bangalore.
After the lecture, as I waited to meet C.K., I noticed the CEO of one […]

Continue reading " Social Networks, People, Brands… and a ‘Sundae’ "

This could easily be a post about ‘testing’.  It isn’t.
It’s about expectations.  Or even about how much we tend to take for granted.
Like traffic stopping at a red light.
Here’s a little story.
Many evenings, my daughter and I go out for a long walk.  We chat about different things.  Maybe she learns a bit from me.  […]

Continue reading " Everything Should Work - But Does It? "

Why “Purple Cheese Fondue“?
Well, this riff is about Seth Godin’s new book, “Meatball Sundae” - and I read a few others with titles like “Chocolate Spaghetti, and Tribal Pizza, so in keeping with the theme…

On his blog, Seth Godin asked a very thought-provoking question:
“If you were alive in 1947 and knew what you […]

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At 8:00 a.m. one winter morning, before the day’s sessions began, I was standing in a conference hall with a friend listening to Stephen Pierce. He was explaining an intricate traffic driving tactic to us. Suddenly, we were interrupted by a guy who had been watching us from a distance for a while.
He […]

Continue reading " I’m Not Rude or Arrogant, Just (gulp)… SHY! "

WRONG!
It will never stop amazing me how people are convinced that what they want, desire, aspire to is the exact same as everyone else - or should be!
An eye-opening discussion that’s happening on the Warrior forum is one started by my friend, Willie Crawford, asking how many people would be happy to make $100 a […]

Continue reading " What’s Right For Me Is Right For You… Right? "

I was going to blog about “Twitter for Internet Marketers” anyway. Two things made it happen today.
Guy Kawasaki interviewed Chris Brogan about Twitter and there are some interesting lessons revealed in that conversation. Then Darren Rowse of ProBlogger wrote about social networks and asked how many of them his readers were actively involved […]

Continue reading " How can Internet marketers use Twitter? "

Lately, I’m hearing a delayed echo of the popular mantra of the Web in the pre-bubble late 1990’s…
“Hey, it’s FREE!”
The phrase is used as an excuse - for something that won’t work.
The phrase is used as a reason - to clutter your life with one more download.
The phrase is used as an incentive - to […]

Continue reading " “Hey, it’s FREE” - Bzzz… wrong! "